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Discussion

Now that you have had a chance to read the original report on the BRICs, research a few sources including Goldman Sachs and try and get some updates on key predictions made in the original report.

Focus in identifying where we stand nearly 15 years later in terms of correct predictions, things that did not work out as predicted and things that exceeded expectations. Try and also provide some insights and forecasts on what the next year or two might mean for these emerging markets.

You are welcome to expand the scope of your discussions to non-BRIC emerging markets.

Marketing Management, Management Studies

  • Category:- Marketing Management
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