Discussion:

Chrysler chose merger as a strategy in 1998 when it merged with Daimler, a German automobile manufacturer. This merger was not successful. Why, in your view, did this merger fail? 200 words

Question 1

The global recession forced thousands of firms into bankruptcy. Does this fact alone confirm that external factors are more important than internal factors in strategic planning? Discuss.

Question 2

In your opinion, what are the four major external threats facing PetSmart and the four major opportunities? Realizing the importance of quantification in stating key factors, how could your factors be quantified? Identify specific estimates (numbers) for your factors.

Read "Excellent Strategic Management Showcased: Priceline.com Inc." on page 90 of your course textbook. Which is attached. As you read, pay close attention to Priceline's strategy, and write a case study describing the following points:

• What are Priceline's internal strengths and weaknesses?

• Who are Priceline's competitors?

• Do you see Priceline's strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.

Attachment:- Excellent Strategic Management Showcased.rar