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Management Studies

Discussion

• Watch the video titled "How Can Corporate Brands Be Globally Relevant While Locally Applicable?" (4 min 32 s) located below. You may also view the video at http://youtu.be/6wDqOA1KIX0. Using the information from this video and any other resources from this course, speculate on how the criteria for developing a global brand strategy differ from that for a domestic marketing strategy. Provide support for your response.

• Describe how a global pricing strategy differs from a domestic price model. Next, predict what consequences may occur from setting your pricing too high or too low in the global marketplace. Justify your response.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92528828

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