Discussion

• Using your planned evaluation project, assume that the client paying for the evaluation has requested that you primarily use audio/visual interview and observation techniques. The client envisions using clips in the evaluation report and in marketing campaigns. Discuss the appropriateness, advantages, and disadvantages of using digital capabilities to capture sound, video, and photographs of the interviewees, focus groups, and observations. Provide reasons for opposing or supporting the request (partially or completely).

• Your client told you that a meta-evaluation should not be included in the plan or budget. Explain two reasons for including a meta-evaluation in the evaluation plan. Recommend two ways to reduce the costs.