Discussion

As the Kelly's Salon Case Study states, the owner has asked you to help her analyze her business and apply a technology- related solution to improve the operation of her Salon. Before she expands her business, she wants to be comfortable that she will actually have customers.

Group A: Use what you have learned to answer the following questions as they relate to Kelly's Salon:

1. List 3 or 4 questions about the customers that Kelly, as manager of the business, would want to have answers to. Label each question as to whether it is strategic or operational/tactical in nature.

2. What data would you gather about the customers to be able to answer those questions?

3. What would be the top two business benefits Kelly could gain from this business intelligence?

4. What should she tell the customers about why she is collecting data about them?