Discussion

1. What is corporate advertising? What are the advantages and disadvantages? Do you have an example of a good or bad campaign, justify your example!

2. Some people take well to a creative language while others find it offensive.

For example, "pursuit of bestness" or "fixed automagically"- is that catchy or does it make you think someone made a mistake or sounds ignorant? How might that influence how a promotion is received?

3. When you present a sales proposal to a buyer, oftentimes they only view the more obvious details, such as price or time to implement the solution. This limited focus can cause objections or concerns to focus on things like price instead of the value being offered. Select one method for negotiating a buyer concern, and describe how you can use it to demonstrate value.

4. What specific method of closing the sale would you use to overcome the objection you chose? Why did you select this particular method?