Discussion

1) What are sources of cost advantage and how does it affect a company's strategy?

2) Identify ways a company can improve its performance in order to effectively face the completion.

3) What are the key components of successful corporate governance and why is each component important?

4) What are the ethical tensions in advertising?

5) Who are the responsible parties for keeping advertising ethical and what is their specific responsibilities?

6) What should business owners know about their competition and how can they stay informed?

7) Explain the influence of ethics, social responsibility, and legal considerations on strategic planning.

8) Appraise costing and financial strategies.