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Discussion

1. Our readings we saw three different types of consumer buying situations. How does the buying situation affect the stages of the buyer's buying process?

2. Why is Maslow's Hierarchy of Needs important for a salesperson to understand? Is it more important in a consumer puor in a business purchase? Explain your answer.

3. How would the sales job differ if your title was Account Manager versus New Business Developer?

4. What are some effective ways you can use social media to connect with and pre-qualify prospects?

Marketing Management, Management Studies

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