Discussion

Using the Internet , find three (3) examples of bootstrap marketing strategies.

Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.

Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming "sale" or special event for your business.

Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income.

Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.