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Discussion: United Airlines Pricing

You have been tracking the fares charged for a round-trip ticket between two of your favorite locations (e.g. between Las Vegas and Chicago). You were to keep your departure and return dates constant in order to observe how fares change over time. How can you explain the constant variation in fares? What pricing strategies does United Airlines apply?

Discuss

Make an initial posting showing the overall price development of the fares you've been tracking for the past 1-2 weeks. Simply posting the prices won't do the trick, though; you are expected to provide a short explanation of your observations and analyze possible variables affecting the variations in prices. There is no specific length requirement for your postings this week; be as lengthy as you like. Due to the nature of this activity (required observation period), you may make your initial posting later in the week on any given day of the module. Don't forget to comment on at least two other postings.

Marketing Management, Management Studies

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