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Discussion Topic: Choosing the Optimal Data Source

Procter & Gamble (P&G) has introduced a new type of zeolite-based detergent in the Washington DC metropolitan area. However, the brand has not captured the anticipated market share since its introduction about 6 months ago. P&G has hired you as a marketing research consultant to recommend a suitable source of standardized data.

A. What are the various data source alternatives available to P&G?

B. Discuss the advantages and limitations of each of them and recommend the data source most suitable for P&G’s needs.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93097557

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