Discussion: "Throwing Out the Anchor"

Please respond to the following:

• Create a brief set of guidelines that a company could use to select an anchor partner. The guidelines should include the top three qualities of an anchor partner and recommend the initial actions that a company will take once it identifies an anchor partner.

• From the e-Activity, assuming you work for a multinational company that manufactures fruit beverages. Your company now wants to expand its supplier base to include fruit farmers in Nicaragua. Identify three key issues that your company must address with the local farmers to ensure success. Provide rationale for your reasoning.