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Discussion: "The FTC and Product Advertising"

Respond to the following:

• The power of advertising is in its persuasive influence, and this influence can take several different forms. Using your textbook or Internet, identify two examples of persuasive advertising that might (or did) go too far with their message. Next, argue why you believe these messages crossed the line between effective persuasion and unfair and deceptive trade practices listed within Section 13-2: Advertising as a Contract Basis for Product Liability of your textbook. Provide support for your response.

I think the starting point is identifying what is considered unfair and deceptive trade practices. You may want to begin your post with a discussion of those practices, then provide your examples and apply the law of unfair and deceptive trade practices to them. Always provide as much legal support for your arguments as possible.

Marketing Management, Management Studies

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