Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Discussion

Sampling and Collecting Quantitative and Qualitative Data

It is often not possible or practical to study an entire population, so researchers draw samples from which they make inferences about a population of interest. In quantitative research, where generalization to a population is typically valued, a researcher's ability to make such inferences is only as good as the sampling method she or he uses to obtain the sample. Although generalization is typically not a goal in qualitative research, sampling is no less important. Indeed, for quantitative, qualitative, and mixed methods research, sampling is a critical aspect of the research process.

With a sampling strategy in mind, attention then turns to collecting data from the sample. Specific methods of data collection produce specific types of data that will answer particular research questions, but not others; so here, too, as covered in previous weeks, the research questions inform the type of data that are needed (numerical or non-numerical) and how the data will be obtained (e.g., interviews, experiments, document analysis, surveys, observations).

For this Discussion, you will consider sampling strategies. You will also explore the strengths and limitation of various methods of data collection and their ethical implications. Last, you will consider measurement reliability and validity in the context of your discipline.

With these thoughts in mind, if your last name starts with A through L, use Position A. If your last name starts with M through Z, use Position B.

Position A: Probability sampling represents the best method for selecting research participants.

Position B: Nonprobability (or purposive) sampling represents the best method for selecting research participants.

A restatement of your assigned position. Defend your position with examples and support from the scholarly literature. Next, select a method of data collection and briefly explain its strengths and limitations. Then, identify a potential ethical issue with this method and describe a strategy to address it. Last, explain the relationship between measurement reliability and measurement validity using examples from your discipline.

Be sure to support your Main Issue Post and Response Post with reference to the week's Learning Resources and other scholarly evidence in APA Style.

Read a selection of your classmates' postings.

Respond by a classmate who was assigned the opposite position by further supporarting or respectfully countering his or her position.
 
· My name start from A to L
· Discussion Answer should be 1to 2 pages

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91870717
  • Price:- $20

Priced at Now at $20, Verified Solution

Have any Question?


Related Questions in Marketing Management

Marketing management assignment -this assignment deals with

Marketing Management Assignment - This assignment deals with the defining marketing, concepts involved with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to enable t ...

Question continue to use the two spanish-speaking countries

Question: Continue to use the two Spanish-speaking countries you have selected. Spain & Mexico Compare and contrast one of the following topics: • The cuisine of the previously selected countries • OR • The health care a ...

Assignment objectives- demonstrate an understanding of

Assignment Objectives - Demonstrate an understanding of qualitative, quantitative, mixed and action research methods Assignment Description Primary Task:   Within the Discussion Board area, write 200-300 words that respo ...

Question types of market researchrespond to your discussion

Question: Types of Market Research Respond to your Discussion topics after you have completed your reading. Market research is one of the most critical steps to successful marketing. This Discussion will focus on differe ...

Quesiton be sure to fully and completely answer each

Quesiton: Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze, synthesize, and evaluate course material and are able to eff ...

Question final marketing planmake at least four marketing

Question: Final Marketing Plan Make at least four marketing mix recommendations for implementation during the next year. Include a rationale for the recommendations, as well as operational details. Develop a plan for mea ...

Question marketing plan part iithroughout this course you

Question: Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up co ...

Assignment 1 part a your marketing planfor this assignment

Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...

Question review the followingbullfrom the great depression

Question: Review the following: • From the Great Depression Through the Great Recession: A Brief History of Marketing • The Evolution of Marketing • Vintage Ad Browser Select one product category from the Vintage Ad Brow ...

Case study - cioccolato australia the ultimate chocolate

Case Study - Cioccolato Australia: the ultimate chocolate experence   Questions - 1. Draw up a list of elements of the marketing communications mix. Which ones of these are being employed by Cioccolato? 2. The most dynam ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As