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Discussion Question

You are the marketing manager for we can furnish it office supply company. In your role you work with company sales staff.

This staff is divided between personnel to travel to make face-to-face calls and those who answer the phones and except orders during these conversations. In addition to the sales staff, you also are responsible for the technicians to ensure online orders can be placed and filled.

Transactions with consumers range from supplying an entire office building with furniture and everything that allows an office to function delivering for small amounts of basic office supplies. As you study the documentation, including purchasing order forms and confirmation statements, of these various transactions, you wonder about the answers to the following questions:

When does the negotiation and a binding contract exist?

If there is conflicting language in the buyers purchase order and the sellers confirmation, which language controls?

How can you determine when a contract has been performed fully?

Marketing Management, Management Studies

  • Category:- Marketing Management
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