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Discussion Questions: 1. Based on the principles of attention we discussed in class (in the slides), explain why riders receive these ads so positively. Be sure to consider the possible stimulus selection factors that apply.

2. It has been shown that consumers can habituate to a stimulus. Is there anything the ads' creators should know about adaptation and its potential impact on the success of these ads over time?

3. As you consider the companies that have used tunnel advertising, are there brands or product that would not be a good fit for this medium? Justify your answer with examples.

Information related to above question is enclosed below:

Attachment:- ConsumerBehavior1stcasestudy.rar

Marketing Management, Management Studies

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