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Discussion Question

In "What Was Volkswagen Thinking?," Jerry Useem (2016) presents Diane Vaughan's theory of the normalization of deviance and includes a variety of corporate examples that demonstrate the effect of her theory.

In your response, briefly explain Vaughan's theory. Explain how this type of communication within one of the organizations (Ford Motor Company, NASA, B.F. Goodrich, and Volkswagen) altered the behavior of the employees.

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