Discussion Question

Corporate leaders often encounter cynicism from employees when leaders announce that they are presenting a "new" mission or vision statement for the corporation.

Why do you think employees react in this way?

What can leaders do to avoid this skeptical reaction on the part of employees and ensure that the new vision/mission is embraced?

Use examples to support your response.

Assignment: Harley-Davidson: Business Overview

Harley-Davidson: Business Overview for New Planning Team Members

As a member of Harley-Davidson's strategic planning team, you have been asked to create a five- to six-slide Microsoft PowerPoint presentation titled "Harley-Davidson Today: A Brief Overview of the Business" to orient members who have been newly added to the strategic planning team.

The PowerPoint presentation should include at a minimum the following:

• The CEO's vision and overview of 2009 performance
• The organizational structure and management team
• A brief description of each of the brands/business units and the products and services offered
• Key corporate goals and objectives such as new products, new markets, and new customers
• Total Revenues in 2009 and Net Profit in 2009.