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Discussion Question: (Your discussion should be on US-based company)

Multiplatform Promotions: Sponsorships and Event Marketing, Event Marketing, Ambush Marketing, Other Promotional Support, Loyalty Programs, Partnership Programs, Tie-Ins and Cross Promotions.

1) Find a real life and current example of one of these promotions.

2) Describe it in detail for us (including any samples or links you may have to support).

3) Indicate why you think this promotion was chosen by this company as a strategy.

4) Lastly, evaluate the promotion’s effectiveness (try to support this with actual researched findings, if possible). Do you think it serves its purpose well or not? Explain.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92595275

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