Discussion Question 1

Managing 'Stakeholder Interaction' for Better Business Strategy

Read the Forbes article, "Managing 'Stakeholder Interaction' for Better Business Strategy," and address the following questions:

1. What is the difference between a strategy and a tactic?

2. How is the concept of corporate sustainability, as described in the article, connected to the company's strategy?

3. What are two ways a leader can convey the company strategy to internal stakeholders?

Disussion Question 2

Nicon Inc.'s Mission Statement

Read Nicon Inc's mission statement in Exhibit 2.1. and watch the video

What Makes a Mission Statement Good (or Bad)?

Compare your organization's vision and mission statement to that of Nicon, identifying at least three comparable concepts.

Based on the provided YouTube video, do you consider Nicon's statement to be effective? How about the one your company has?

If you are not employed, use a past employer's mission statement, or one from a company you are familiar with.

You may discuss your mission statement from any perspective you desire, but the posting must be well-thought out and inspire dialogue in reference to the case company.