(Answered) Discussion question 1how can a company use licensing

Management Studies

Discussion Question 1

How can a company use licensing agreements to enter world markets? What two fundamental product strategies do companies choose between when selling their products in the global marketplace?

Discussion Question 2

Is it ethical for companies to benefit from their efforts to practice corporate social responsibility? Why or why not? How can anyone be sure that CSR efforts aren't just public relations ploys?

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