Discussion Question 1

Have you ever stopped to think about what influences the purchases that you make? What exactly makes you tick? This is a question that marketers spend a lot of time and money trying to figure out.

Consumer purchasing behavior is influenced by cultural, social, personal, and psychological factors. For your discussion, talk about the factors that influenced your decision when deciding on which college to attend? Describe your decision-making process. Be specific!

Discussion Question 2

Think about an ineffective real-world experience you've had as an employee with a leader in a company or organization. Knowing what you know now about leadership, what leadership styles, behaviors, and theory did the leader exhibit? Why was that ineffective, given that situation? What leadership styles, behaviors, and theory should the leader have exhibited? Why?

First Post

For this week's discussion, incorporate the following concepts into your post:

1. Provide a brief background of the ineffective situation.
2. Discuss how you evaluated the leader's style and behavior, based on theory.
3. What leadership style, behavior, and theory should the leader have exhibited?
4. Be sure to provide a rationale for questions 2 and 3.