Discussion One:

"Brand Identity" Please respond to the following:

Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.

Evaluate how a company's brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation.

Discussion Two:

"Successful Sales Techniques and Corporate Culture " Please respond to the following:

Select two well-known retailers (e.g., Wal-Mart, Costco), and analyze and compare their successful sales techniques related to customer identification, sales contact methods, and limited choices. Next, assess how well the chosen retailers demonstrate expertise in understanding the market and extra services they provide to customers, such as shipping, installation, and product training or support.

Compare and contrast the corporate culture found in Sky Factory with the culture in your organization or an organization with which you are familiar. Suggest at least three ways in which you could adapt the management style of your company to encourage a motivated workforce with an ownership culture.