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Discussion: Office Max and Boise Cascade

After having acquired the OfficeMax superstore chain in 2003, Boise Cascade announced the sale of its core paper and timber products operations in late 2004 to reduce its dependence on this highly cyclical business. Reflecting its new emphasis on distribution, the company changed its name to OfficeMax, Inc. How would you describe the OfficeMax mission and business strategy implicit in these actions?

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