Discussion: (Minimum 1 page is required) (Please do not attempt to solve if you can not fulfill the requirement)

Major threats facing the Vitamin Shoppe, and reflect on how these might be eliminated, diminished, or deflected. Frame each threat as something present in or emerging from outside of the Vitamin Shoppe. The same technological trend, the ever-increasing popularity of social media, might also suggest a threat: Current and emerging forms of social media offer increased risk for loss of reputation via negative campaigns targeted at the company and its products, employees, suppliers, and other associates.