Discussion: Marketing Variances

Understanding, analyzing, and providing accurate and relevant information to key areas helps guide management decisions. Review the job postings and financial data on the Anthony's Orchards below this question. Based on these postings, how do the two job descriptions influence your decision making about marketing variances? The method of paying a sales person can influence and change behavior. How do you recommend paying your salespeople in order to have them sell in the best interest of the company? How will the decision impact the company? Should the company focus on gross margin or contribution margin when determining its pricing strategy and its impact on throughput accounting?

DATA:

Careers at Anthony's Orchard Anthony's Orchard employs about 300 year-round staff plus several hundred more during peak harvest seasons. We are currently seeking candidates for the following positions: Retail Store Sales Manager The Sales Manager is directly responsible for overseeing the supervision and delegation of associates and staff, managing expenses, achieving profitability goals, and overseeing the corporate merchandising, and the overall management of the retail store while overseeing customer satisfaction. For a full job description please contact Tara Olsen in our HR Department Lead Outside Sales Rep The Lead Outside Sales Rep is responsible for leading and overseeing sales operations with our retail partner accounts, managing inventory logistics, and managing staff scheduling, training, and development. For a full job description please contact Tara Olsen in our HR Department Field Trip Leader (Community Outreach Program) Love working with kids? We need a rock star field trip leader to provide excellent customer service to our school group guests and lead on-site learning programs. For a full job description please contact Tara Olsen in our HR Department.