Discussion: "Market Entry and Product Development"

Respond to the following:

• Watch the video titled, "From new technologies to trade opportunities", (5 min 21 s) located below. You may also view the video at http://youtu.be/MoJp0rgREOY. As you have learned there are many strategies an organization can pursue to conduct business in other countries. Choose a product or service that you would like to sell globally and then describe the mode of entry you would select. Provide support for why you chose that specific mode of entry.

• Preparing an exit strategy is one of the most important sections of a business plan. If you oversaw this global expansion, state three factors that would trigger your exit strategy. Next, determine how you would know if this was the right decision. Provide support for your responses.