Discussion: Integrated Marketing Communications (IMC)

Let's talk about Integrated Marketing Communications (IMC). When a company does this they are using the same message over multiple mediums to reinforce the message and build a brand.

First- let's explore how various companies use IMC. Select a company (Retailing industry) and outline and explain how the company uses IMC to maximize their promotional efforts.

Second- Let's brainstorm how a University can use IMC to build their brand and awareness of their online program. What would you do if you were in charge of marketing and were making the decision of what do to where? Include your slogan or tag line that you would use.