Discussion: Health Care Marketing Plans

In an industry that is continuously evolving, organizations must plan for the future, making marketing planning essential to their success. Effective marketing plans align to value-based delivery systems and implement strategies for branding and promotion. By engaging consumers and building their reputations, health care organizations can gain a sustainable competitive edge. For this Discussion, you examine the marketing plan for a health care organization and recommend marketing strategies.

To prepare:

• Locate the marketing plan for your health care organization. 

  Note: If you do not currently work for a health care organization, select a health care organization that is of interest to you.

• Consider the image branding and techniques that are used for marketing this health care organization. With these image branding and promotional techniques in mind, examine the alignment between the health care marketing plan and the transition to value-based health care delivery systems.
• Reflect on strategies to enhance your organizational image branding and promotional techniques.

Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues' postings. Begin by clicking on the "Post to Discussion" link and then select "Create Thread" to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts and cannot post anonymously. Please check your post carefully before clicking Submit!

Post a cohesive response to the following:

Analyze the marketing plan for your health care organization, including the image branding and promotional techniques that are being used. Then, evaluate the alignment between the marketing plan for image branding and promotion and the transition to value-based health care delivery systems. Finally, recommend strategies to enhance your organizational image branding and promotional techniques. Defend or argue your recommendations. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.

Read a selection of your colleagues' postings. Consider how your colleagues' postings relate to the information presented in the Learning Resources and to your own posting.