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Steve's expectations, actions, and reactions were those of someone who clearly did not examine or look into a culture they were visiting. He used a very holistic approach when he created the expectations in his head. Had he not been as ethnocentric as he was, the business partnership could have turned out very well. If he had realized that the business world in Venezuela is very easy going and laid back, he would have been able to discern why the people he was working with were acting the way they were. Instead, he assumed that all cultures were the same as his own and had the same values and traditions. He was unable to disconnect from his own cultural traditions and that cost him a business partner, and more than likely made his boss rather angry.

Ferraro, Gary. Cultural Anthropology: An Applied Perspective. Thomson Higher Education. 2014.