Discussion "Conducting Research"

This week you learned about strategic quality management. There are various methods that can be used in conducting research and obtaining customer input. Thinking about your workplace and the product or services offered, what methods of obtaining customer input do you feel is beneficial? Explain your thoughts.

Your initial response should be a minimum of 150 words. Your work should be in your own words and should include research to support your response. Be sure to avoid Wikipedia as a resource as this is not a reliable source. Include your resources at the end of your response. Once you have completed your response, you will want to respond to at least two (2) of your classmates responses. Please remember that your responses to your classmates should be substantive and should promote additional discussion within the classroom. Simple "I agree" responses will not be counted towards your participation grade

Discussion "Data and Socioculture Trends"

• In this week's discussion forum, you will conduct a Self Evaluation using the 5W Model.

In your initial post...Choose a specific product that you use daily (food, personal hygiene products, car, etc.) and apply the 5W model from this week's readings.

1. Explain your demographics and psychographics.
2. How do you utilize the product?
3. Where do you purchase the product? Why?
4. When and how often do you purchase the item?
5. Why and how do you select the products?
6. Why do you not purchase competing products?
7. How are you the same and different from other consumers?
8. Do you think this product should be marketed differently?
9. Post a link to your product.

In your follow up posts, continue the conversation with your peers by asking questions or sharing experiences that relate to what they have written. Explore the topic fully, looking at all points of view. Why did they choose this product initially? Does price effect their purchase decision making? How did their self-evaluations make you think differently about the consumer decision making process?

Discussion "Future of Public Relations"

Question A

What changes do you predict in public relations practice in the near future in your country? In the world?