Discussion: "Company Description"

Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the "NAB Company Portfolio". The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan

Please respond to the following:

· Create your NAB company name and explain its significance.

· Develop your company's Mission Statement and provide a rationale for its components.

Discussion: "Growing Honest Tea" Please respond to the following:

· Review the following documents:

o Honest Tea's business plan for 1999 (PDF).

o A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas' business plan (PDF).

· Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.

Discussion plus an Assignment 1: Company Description and SWOT Analysis

There are two very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations' sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.

This is also in week three; This video introduces you to the MS Excel "Business Plan Financials" that you downloaded in the Student Center. The use of these financial worksheets is required in several graded project deliverables which you will submit over the course.