Discussion: "Brand Portfolio Molecule" and "Brand Report Card"

Respond to the following

• Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two specific recommendations or solutions that can help a health care facility improve patient satisfaction.

• Assess the value of Lederer and Hill's Brand Portfolio Molecule when used to understand brand relationships. Provide at least two specific examples of strategic or tactical initiatives within a health care organization.