(Answered) Discussion brand and product decisions pricing decisions1

Management Studies

DISCUSSION: Brand and product decisions; pricing decisions

1. At times, a company can sell a product without having to adapt it, such as water. Provide an example of a product that must be adapted to be sold in a nation other than the one where it is currently sold, and explain how the product would need to be adapted.

2. Provide an example to explain this concept: Think global, but act local.

3. Name a generic branded product to which you are loyal. Briefly explain why you have chosen to purchase the generic brand over the national brand.

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