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Discussion Assignment

Your response essay must be in your own words. should be 3 to 4 short paragraphs that reflect research, course content synthesis and reflection. At least 250 words in APA format. Use at least two reference below and any of your choice. Include in text citation and add references.

1. Make a list of products you believe failed because of poor marketing channel choices and why.

2. Why do marketing professionals care about and participate in supply chain decisions?

3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Reference

Dhotre, Meenal. Channel Management and Retail Marketing. Mumbai, IN: Himalaya Publishing House, 2009. ProQuestebrary.Web. 5 December 2016.

Special Issue: "Service-Dominant Logic and Marketing Channels/Supply Chain Management". (2015). Journal of Marketing Channels, 22(2), 158-159. doi:10.1080/1046669X.2015.1018084

Ge, M., &Helfert, M. (2013).IMPACT OF INFORMATION QUALITY ON SUPPLY CHAIN DECISIONS. The Journal of Computer Information Systems, 53(4), 59-67. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/1429691450?accountid=8289

https://www.dropbox.com/s/pewqshz7oylv26w/Assignment.rar?dl=0

Marketing Management, Management Studies

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