Discussion Assignments: Creating Value through e-Business Strategy

This week's discussion activity focuses on how business is changing as a result of technological development and the implications of these changes for strategy.

Personal Application:

1. Explain the evolution of the Internet and how it changes the way customers, suppliers and companies interact.

2. Describe how your company utilizes the Internet and other recent technologies. (Be sure to include both internal and external uses)

3. What recommendations do you have to improve and/or expand its online use?

4. How do these existing and new initiatives help to create or destroy economic value in terms of competitiveness (profits), innovativeness (sales growth) and resources (intellectual capital)

Readings

· Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional businesses. MIT Sloan Management Review, 44(4), 34-41. (UMUC Library)

· Sultan, F., & Rohm, A.J. (2004). The evolving role of the internet in marketing strategy: An exploratory study. Journal of Interactive Marketing, 18(2), 6-19. Doi:10.1002/dir.20003 (UMUC Library)

· Mahadevan, B. (2000). Business models for Internet-based E-commerce: An anatomy. California Management Review, 42(4), 55-69. (UMUC Library)

Sharma, S. K. & Gupta, J.N.D. (2004). E-strategy model for creating flexible organizations. Global Journal of Flexible Systems Management, 5(2/3), 1-9. (UMUC Library).