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Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...
Question: Key Assignment Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide ...
Principles of Marketing Management Assignment - AIM - The marketing management module is designed to give students an insight into the principles of marketing management functions/roles in a context specific organization ...
Question: Types of Market Research Respond to your Discussion topics after you have completed your reading. Market research is one of the most critical steps to successful marketing. This Discussion will focus on differe ...
Question: Market Competitiveness Compose a three-to-five page paper (not including the title and reference pages). Your paper should be written in a scholarly third-person tone; it should be in APA format. Your essay sho ...
Question: For this week's assignment pick a product with which you are very familiar with or take the time to go through your clothes closet and try and find a product made in the USA, or one that you can anticipate bein ...
Creating Media Tools: On your own, craft a press release to bring to life your assigned story idea. The press release should be at least 2 pages following the provided press release format. Then chose a target reporter f ...
Question: Respond to your Discussion topics after you have completed your reading. As one of the more popular tools in marketing research, surveys have become automated. These on-line surveys address various types of dat ...
Question: The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research iss ...
Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...
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