DISCUSSION 1: "The Importance of Social Media and Web Analytics"

Please respond to the following:

• From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

• Use the Internet to research social media marketing strategies. Next, imagine that you are a manager of a retail store in a major mall with decreasing sales. Suggest two ways that you can use social media in order to increase sales and promote your business. Provide two examples of businesses that have used these methods and succeeded

DISCUSSION 2: "One-factor-at-a-time (OFAAT) and Design of Experiment (DOE)"

Please respond to the following:

Note: Online students, please select one of the two subjects to discuss.

• Per the textbook, trying to understand factors that impact the outcomes of business process is an important aspect of improving business operations. Conventional wisdom plans experiment one-factor-at-a-time (OFAAT). Compare and contrast the main advantages and disadvantages of OFAAT and DOE and select the approach (e.g., OFAAT or DOE) that you would use in order to obtain effective business process. Provide a rationale for your response.

• Select one project from your working or educational environment that you would apply the DOE technique for the work process. Next, analyze the overall manner in which you would utilize DOE to manage and improve the work process of the project in question. Provide a rationale for your response.