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Discussion 1:

Tell us about one of the competitors in the elevator industry and outline what you believe is their marketing strategy. What hurdles does that company face?

(Use elevator company Otis elevator OR ThyssenKrupp elevator for this discussion. Whichever company you can find the most information on)

Discussion 2:

Thousands of high school kids drop out of high school daily. What kind of social entrepreneurship programs might help these kids?

Marketing Management, Management Studies

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