Discussion #1 "Seattle Children's Hospital Project"

Please respond to BOTH of the following:

Question A

• Read the case on page 37 of your text. In your opinion, were the goals and objectives of the Seattle Children's Hospital Project well constructed? Please explain your reasoning.

Question B

• What is the primary focus of the functional manager? Would you recommend this type of management for a project?

Discussion Prompt #2

Find recent evidence in the Wall Street Journal and other business publications on how companies are expanding the use of different techniques to understand and impact consumer behavior. Assume you are running your own small business, how do you apply the different techniques that you have learned to identify and understand your target consumers?

Suggested Reading

"How Technology Helps Retailers Tap Into Consumer Behavior" by David Trites

"The Rewired Company" by Jonathan Copulsky and Christine Cutten