Discussion 1

Choosing Media. Please respond to the following:

• Imagine you are developing a public relations campaign for a business you patronize.

Explain in detail the mix of media you would choose to use, identifying and describing the target market you hope to reach using ea medium.

• Your client has decided to use online publicity to promot the business.

Choose the three forms of online publicity (Chapter 9, " Online Publicity") you think would be most useful for this business. Justify each of your choices.

Discussion 2

Labor Relations and Public Relations. Please respond to the following:

• Based on the e-Activity and the business with labor relations issues you selected, propose how public relations might have helped or harmed relations between the employees and the ownership.

• The five specific principles of trusted communications are respect, honest feedback, recognition, voice, and encouragement.

Explain in detail how you would apply these principles when announcing a new policy that you expect will be unpopular with the staff.