Discussion 1: Almost half of advertising dollars are spent on local advertising. Detail the 3 types of local advertising. Also post why you think local advertising so important?

Discussion 2: Post your opinion on why so many organizations hire ad agencies. Also discuss what are the most important things an advertisers should consider when selecting an agency. Be detailed and clear.

Discussion 3: How does the concept of shared characteristics relate to the market segmentation process? How does the segmentation of business market differ from that of consumer markets?

Discussion 4: Discuss the most important factors to consider when determining what specific elements will be used to create a marketing mix.