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Discussion- Building and Sustaining Relationships in Emerging Markets

This module's readings covered negotiations and relationship building in emerging markets as well as assessing risks and opportunities in emerging Economies. An emerging market has both similarities and differences that need to be addressed when it comes to building relationships and participating in negotiations. Both sides of the negotiation process need to be aware of certain cultural traits that pertain to the overall negotiation strategy, the emotional aspects of the negotiation process, the decision making process, and the contractual and administrative factors affecting the negotiation process.

Using the module readings, Argosy University online library resources, and the Internet, respond to the following:

• What do you see as the greatest challenges when building relationships with international businesses? Explain your answer.

• Whose responsibility is it to build a successful relationship when entering into an emerging market and why?

• What do you believe are the top five risks when entering an emerging market? Why did you choose them?

• What do you believe are the top five opportunities for entering into an emerging market? Why did you choose them?

Write your initial response in a minimum of 200-300 words. Apply APA standards to the citation of sources.

Marketing Management, Management Studies

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