Discussion - Mission Impossible?

Have you ever been involved in developing a mission statement for a company? If you have, you may recall agonizing over every word, how long the mission should be and what message you want to convey. Often, countless days and hours are spent on preparing the "perfect" mission statement or is it?

You might be surprised to discover that for every ten mission statements you read you might uncover one good mission that clearly articulates the purpose of a company.

For this discussion, post a mission statement of your choice. Clearly identify the company, list the mission statement and explain if you feel this mission statement is a good representation of the company and exemplifies the key traits of their business. If not, explain how you would improve it. Be sure to clearly support your position.