Discussion - Gathering Customer Feedback

Imagine you are the owner of a successful retail store that has recently started to experience a decline in sales. You are unsure as to the cause of this decline, but you believe that it might be related to a drop in customer satisfaction. Identify one tool you would use to assess customer satisfaction at your store, explain why you chose this tool, and describe how you would encourage your customers to participate in providing this feedback.

Discussion - Why Does Cogent Argumentation Matter?

Based on what you have read about fallacious reasoning, as well as your own personal experiences and ideas, why is it important to be able to create and identify cogent forms of argumentation? Support your reasoning with at least one example.