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Discussion - Creating a Competitive Advantage Strategy

Today's markets are ever changing, (especially with social media marketing), thus the business strategy must adapt to the competitive landscape. Creating a competitive advantage is crucial to the survival of a business. There are various methods of doing this.

Using the company you chose for your Strategic Management, create an innovative competitive advantage.

For your reply, imagine yourself as the competitor of the person to which you are replying. How would you react to their competitive advantage? Why?

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