Discusses stimulus factors in advertising use google videos, Ask an Expert

Management Studies

Discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples of the advertisements for the Ford Fiesta’s advertising campaigns. Evaluate those advertisements based on the following stimulus factors:

a. Size

b. Intensity

c. Attractive visuals

d. Color and movement

e. Position

f. Isolation

g. Format

h. Contrast and expectations

i. Interestingness

j. Information quantity

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93124651

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