Discuss with your class situational, psychological, and social influences on the buying decision process.

Think about times when you purchased a product online. What cultural or personal factors influenced your decision? What do you know about your purchase now that you didn't know before making it? If you have not made any online purchases, why not? Why have Internet sales jumped in recent years? How is promotion used on the Internet? Speculate what the Internet environment will be like in five or ten years.

Now consider how a company capitalizes on the buyer decision-making process with its product or service. List some examples.