problem1. describe why services marketing are a complex undertaking.
problem2. Marketers of services face some way real and distinctive challenges. Outline some of these challenges.
problem3. Discuss, with exs, an appropriate framework or model by which service executives can effectively improve quality service and services marketing.
problem4. It is argued that excellent service recovery is a combination of a variety of strategies. Briefly, discuss some of the common strategies of an effective service recovery.
problem5. What factors describe the growth in retail scale and concentration?
problem6. Briefly describe how retailers can use the retail marketing mix for greater profitability and competitive advantage.
problem7. In addition to the traditional 4Ps (Product, Place, Promotion and Price), the services marketing mix includes 3 Ps (People, Physical Evidence and Process).
problem8. Briefly comment, with relevant exs, the appropriateness of the additional 3 Ps in the services marketing mix.
problem9. describe the “store image” concept and list down some of its main components.