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James Jenkins walks into a Big Box electronics store in search of a new HDTV. He finds exactly what he wants. The price is $2,000 and the HDTV has a $100 maintenance contract that ensures against component failures. He has $1,000 in cash, $3,500 in his checking account that pays 2 percent interest, a credit card with a 7 percent interest charge on unpaid balances, and a savings account paying 5 percent (all annual rates). Discuss which of the functions that the money and capital markets perform are important to Jim Jenkins as he considers various options for purchasing the HDTV.

Marketing Management, Management Studies

  • Category:- Marketing Management
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